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Shopify Sale Checklist: 12 Steps to Run a Profitable Sale

By Viktoriia Pavlova · · 6 min read

Quick answer

Plan the offer, set compare-at prices, decide which codes stay valid, schedule discount blocking, test checkout, and clean up afterwards.

Before the sale

  1. Define the goal: clear stock, acquire customers or reward loyal buyers.
  2. Pick products and the discount depth per product.
  3. Set compare-at prices so customers see the saving.
  4. Decide your code policy: which codes (if any) stay valid?
  5. Schedule DCB to block codes on sale items or sitewide.
  6. Write a clear, friendly error message and translate it.

During the sale

  1. Monitor checkout errors and support tickets.
  2. Watch margin per order, not just revenue.
  3. Keep stock and shipping times accurate.

After the sale

  1. Remove compare-at prices (or schedule it).
  2. Let DCB's schedule end so regular codes work again.
  3. Review: did blocking protect margin? Shopify Plus users can check rescued revenue in DCB analytics.
Want this done in two clicks? Install DCB – Discount Code Blocker and start your 3-day free trial.

Frequently asked questions

How do I prepare a Shopify store for a sale?
Set compare-at prices, decide which discount codes remain valid, schedule discount blocking with DCB, and test checkout before launch.

Block discount codes the easy way

Sale items, tags, selected products or everything — scheduled. 3-day free trial.

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